It’s a frequent enough problem for iOS users: you’re backing up your phone’s pictures, then suddenly, that dreadful pop-up message appears:
“You do not have enough space in iCloud to back up your iPhone.”
Apple is right here to help:
But don’t get worried, Apple is right here to help. It’s providing a free month of iCloud storage to clients who have run out of room on their modest free 5GB plan, as noted by AppleInsider. And by “help,” I mean “shamelessly trying to trick you into paying more money for storage, thus boosting Apple’s services income and improving its quarterly earnings numbers.”
You don’t need me to explain how apparent this ploy is. Much like any free demo, Apple is hoping that you’ll sign up, and either forget to cancel or enjoy the extra space so much that you’ll want to continue paying. But what’s offensive is how Apple treats cloud storage space as a whole. It only needs to offer this trial because it doesn’t offer enough storage to clients, to begin with.
Apple offers on iCloud 5GB:
It’s no secret that the 5GB of free storage that Apple offers on iCloud — an amount that has gone unchanged since its release in 2011 — is laughably little. And it’s an especially egregious issue since that same 5GB is for all your cloud storage on Apple, from backups to application data to images. Take too many pictures of that cute dog at the playground, and suddenly your phone will stop backing up until you shell out more cash to Apple.
Competitors like Google offer photo storage for free. So, at the bare minimum, it should be sensible for a corporation that sells $1,000 smartphones to offer some kind of cloud backup for basic OS-level things like the apps you have installed and the messages you’ve sent. Sure, Apple gets the chance to make some more money, but it comes at the expenditure of a vastly worse user experience for its customers. Generally, you have to decide between the constant micromanaging of what amounts to less storage than an iPod Nano from 2006 or risk losing all your files when your phone falls into a swimming pool.
A free month of storage is a great start, but Apple needs to seriously consider making backups better for its client, regardless of cost.