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Priyanka’s deepfake video goes viral online

Priyanka’s deepfake video goes viral online

A deepfake video featuring Bollywood actress Priyanka Chopra Jonas has gone viral, sparking concerns about the misuse of this technology and the imperative for regulation. Unlike previous deepfakes involving Bollywood actresses, this video takes a unique approach. Instead of manipulating Priyanka’s face into controversial content, it utilizes advanced voice morphing technology to alter her original voice and dialogue from an interview. The manipulated clip falsely portrays Priyanka endorsing a brand and revealing her annual earnings.

This incident underscores the inherent dangers of deepfakes, which can be wielded to spread misinformation, tarnish reputations, and manipulate public opinion. Similar deepfakes have targeted other Bollywood actresses in recent months, including Rashmika Mandanna, Katrina Kaif, Kajol, and Alia Bhatt, eliciting various reactions and calls for decisive action.

While Priyanka Chopra has not publicly commented on her deepfake video, concern has rippled through the celebrity and industry circles. Recognizing the escalating trend of deepfakes and their potential repercussions, the Indian government is contemplating regulatory measures to curb the misuse of this technology.

Amid these developments, the European Union’s proposed AI Act emerges as a potential regulatory framework. This legislation seeks to ensure transparency and explainability of AI systems, mitigate risks associated with high-risk AI systems like deepfakes, prohibit malicious uses of AI, and promote human oversight and accountability. Although the AI Act is still under discussion, it signifies a crucial step toward addressing the challenges posed by deepfakes.

In this context, several pertinent questions arise. The ethical implications of using deepfake technology warrant careful consideration. Ensuring responsible and non-malicious use of deepfakes becomes paramount, raising the question of how governments and technology companies can collaborate to regulate this technology effectively.

As technology advances at a rapid pace, it is imperative to stay informed and actively participate in discussions surrounding the ethical use of deepfake technology. The evolving landscape of deepfakes necessitates a proactive approach to regulation to safeguard against potential harms and uphold the integrity of digital content.

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